LET’S GO TONGUES

Introducing Shania Tongue: The unsettling icon of Super Bowl 2025



Coffee mate Cold Foam’s first-ever Super Bowl spot is a halftime show inside someone’s mouth, starring a tongue diva with the voice of none other than Shania Twain. The making of this ad was full of agency lore, described as 'gross' and even 'homoerotic.' These are high honors, if you ask me. 

This was a classic case of “did we go too far?” and “fail harder.” Will it air or won’t it? Spoiler alert: it did. Who knew a dancing tongue could be so divisive. For now, enjoy these fun tongue pics.



And look! So much fun PR coverage. 


At the end of the day, all hail Shania Tongue. 


Let’s Go Tongues
Coffee mate Cold Foam

Agency: Wieden+Kennedy
Creative Directors: Mariana Oliveria, Joaquin Salim
Creative: Farin Nikdel, Vicky Mo
Director: Dan Streit

Gossip: Variety, Daily Meal, Billboard, Today

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