THE ASIAN AMERICAN FOUNDATION

Asian + American. Proud to be both.



We’re not caught between two worlds. We’re creating our own.

So proud to partner with The Asian American Foundation on “Asian+American” — a love letter to the AANHPI community. This campaign celebrates the strength, complexity, and pride of living between two identities. Everyone involved — from our team to our collaborators — was part of the AANHPI community or a strong ally.

Our stories matter. Our identities are power.




The Plus Campaign / Beyond Together 
The Asian American Foundation 

Agency: Wieden+Kennedy
Creative Directors: Kevin Kaminishi
Creative: Farin Nikdel, Vicky Mo
Director: Sean Wang 

THANKS  FOR  VISITING  ︎ THANKS  FOR  VISITNG  ︎ THANKS  FOR  VISITNG  ︎ THANKS  FOR  VISITNG  ︎  THANKS  FOR  VISITING  ︎ THANKS  FOR  VISITNG  ︎ THANKS  FOR  VISITNG  ︎ THANKS  FOR  VISITNG  ︎  THANKS  FOR  VISITNG  ︎  THANKS  FOR  VISITNG ︎ THANKS  FOR  VISITNG  ︎ THANKS  FOR  VISITNG ︎